A collection of various campaign elements for the rollout of the new 2017 Gibson USA product line.
Over the years Gibson has refreshed and redesigned the front page of it's website. This is an assortment of different designs I've proposed.
The Gibson Newsletter has undergone several refreshes and re-designs over the years. These are a few of the designs I've created.
Gibson and Tronical (partners in the G FORCE) tasked me to come up with a UX and UI that would take into account their concept functionality.
This was a campaign microsite for the release of a series of wired and wireless activewear that used Olympian Usain Bolt in the campaign.
As a push to get a store front landing page to focus traffic and recognition for specific brands, this comp was given to Amazon as the proposed layout for the store front.
An interactive iOS device driven kiosk that would allow in-store patrons to learn more about the products that they were interested in.
A random offering of various print advertisements I've done, most of which were either for magazines or other trade marketing materials.
The Gibson G FORCE microsite is for the campaign revolving around the launch and sustain of the robot-tuning device on several evolutions of Gibson guitars.
There was a new social media channel called "All Access" that required logo development.
Gear Geek was created for social media channels, specifically for a youtube series, that would focus on professionals and amateurs reviewing music gear.
The Listening Room logo was created for a series of social media uses, including a youtube channel that features one-on-one personalized music sessions.
The Gibson Press Site needed a redesign and workflow overhaul. This covered both, as it condensed content and took a more minimal approach in design to make it easier to use.
For Gibson, 2013 was "The Year of Les Paul". This microsite accompanied the campaign for Gibson USA, as well as helped direct the overall look and feel of the campaign in other marketing channels.
Over time Gibson refreshes the look and feel of different sections of their page. These are various concept re-designs for the Gibson Lessons page.
With the creation of the Gibson Memory Cable, there was a need for a packaging design that would also act as a general look and feel for the corresponding marketing materials.
Full page ad for the program of the 35th Reunion Harvard University Saturday Night Gala to represent sponsorship.
Area G was a division of Gibson that would be focused on research and development. This task was to create a new logo for the CEO to choose as a representation of the division.
If you're interested in taking a look at my resume, you can download the PDF of it right here. Thanks for taking the time to look it over.